Lead Wealth Advisor

Pete Covino III was raised in Denton, Texas just north of Dallas. He started his first lawn care business at the age of ten and as a kid he was always looking for ways to earn money and start new businesses. He is the oldest of five children and a natural born leader. In his youth he also started businesses stenciling addresses on the curb for homeowners and during Christmastime he sold mistletoe that he harvested himself from his own trees. At a young age he developed a love of supporting charities and would often go door to door for the American Cancer Society and others. He also raised money to sponsor all his many athletic activities in high school. Pete participated at the collegiate level with scholarships for swimming and baseball. His love of sports created a competitive drive in him that later transferred into his career of finding the best results for his clients.

Pete is an Accredited Wealth Management Advisor, AWMA, and is uniquely qualified to fulfill his dream of helping others have financial success and peace of mind. Since entering the financial services in 1997, he brings to the table developed successful strategies implementing risk mitigation and smart growth positions especially during tough economic times, including two of the worst recessions in U.S. history. In 2015 Pete and his team of professionals registered the office as an RIA (Registered Investment Advisor) where he seeks to serve his clients’ best interests.

When not at work, Pete spends time with his beautiful wife Lisa, whom he met while serving a mission for his church. Upon first seeing Lisa by being introduced through a mutual friend, he knew it was love at first sight and they later married in 1991 right after he completed his mission. Pete and Lisa have four children all born and raised in Idaho and they have several grandchildren with more on the way.

Additional Info:

Fantasy Job: Wide receiver for Dallas Cowboys

Secret Talent: Can catch a football with uncanny ability

Favorite Vacation: Disney World 2006 at Christmastime

Favorite Book: The Compound Effect- Darren Hardy

Favorite Movie: Braveheart

Best Financial Advice Ever Received: Live within your means

Describe Your Personality In One Sentence: A very red personality- I flush while I’s still peeing. Got to be productive.

Place You’d Most Like To Visit: Kolob

Item On Your Bucket List: Start a charitable foundation- helping good people that need a lift.

Biggest Accomplishment: Keeping the love of my life for over 27 years.